About the James River Association

Our Mission

The mission of the James River Association is to be guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources.

We achieve these goals through our core programs:

  • Advocacy
  • Education
  • Community Conservation
  • JAMES RIVERKEEPER© Program
  • Watershed Restoration
Mission: A Healthy James River

Vision

A fully healthy James River ecosystem restored to a Grade A in the State of the James report.

Strategic Goals

The James River Association has set two Strategic Goals for our efforts to achieve a fully healthy James River.

  1. Keeping Virginia moving forward to fully implement the cleanup plans for the James River under the Chesapeake Bay Cleanup effort.
  2. Helping communities realize the benefits from a health James River and support protecting it

Values

Our mission inspires what we do, everyday. Our values ensure that what we do everyday makes a difference.

We are OPTIMISTS

We believe in pragmatic possibility through commitment. We believe we can make an impact.  We believe people can do better. We believe the James can be preserved, improved and power the potential of communities in Virginia.

We are CATALYSTS

We don’t believe in waiting – we drive the change we want.  We believe in the power of creativity and connection to inspire others to share our optimism and uncover possibilities.

CREDIBILITY is our currency.

We believe that operating with integrity, transparency and honesty means our words, our work, and our people can be relied on as true, steady, dependable resources.

COMMUNITY drives everything we do.

We believe in the power of collaboration to serve the larger community.  We support, respect, nurture and empower people. We operate as a community internally and participate as active members of the larger communities we serve to look out for their best interests as it relates to the river.

Discover how to protect and enjoy your river. Join the James River Association today! »

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